Miss Universe is always honored to the pageant fans mouth, the production where it gives the excitement and heart stopping coronation night to the viewers around the world is definitely the caliber of this pageant to be on top. The number of 80 plus contestants annually should not be underestimated. The coverage of NBC (before), telemundo, venevission and other giant TV station in the world is definitely an advantage. Having 2 million and 600 thousand facebook likes and floods of tweets simply means that miss universe is the head reason why the society of pageantry is alive! Without miss universe beauty pageants is less interesting. To name a brand and sponsors, you can’t just refuse to the million dollar yamamay swimsuit, the chi hair care, Chinese laundry, diamond international corporation and so on. This 64 years old pageant was established on 1952 in long beach and build it’s credibility by having HIV and AIDS Awareness as their power.